Challenge
The challenge was to redesign WALLPAPER* magazine, maintaining its brand and audience appeal while updating it to a modern version. The goal was to preserve the magazine's content and layout structure while infusing a fresh aesthetic. This involved reimagining the cover, content pages, and magazine sections with a contemporary twist, all while staying true to its identity.
Goal
The goal of this redesign was to revitalize the magazine's layout, presenting a fresh perspective that resonates with their trendy, design-savvy audience. With a focus on technology and innovation, the chosen theme aimed to reflect the current zeitgeist. The copy needed to encompass topics such as social media, AI, and cutting-edge practices and designs. To capture attention, bold and vibrant color schemes were implemented, ensuring a modern aesthetic that pops. Typography played a crucial role, maintaining some familiarity while introducing new elements to create a contemporary vibe. Upgrading the visuals was essential, with updated photographs that reflect the latest trends and evoke a sense of relevance. The design direction sought to be modern and distinctive, embracing an somewhat edgy aesthetic that reflects the dynamic nature of contemporary culture. With a combination of sleek and unique elements, the redesign aimed to captivate readers and immerse them in a visually engaging experience that showcases the forefront of design innovation.
Solution
A vibrant and visually captivating aesthetic was chosen, embracing the essence that WALLPAPER* magazine embodies. Bright colors such as pink, green, yellow, and blue were carefully combined with black and white to create a lively and engaging visual experience. The typography was selected to be bold and sleek, symbolizing the technological advancements and the spirit of our modern era. The layout and design of the magazine was meticulously crafted to be intriguing and unique. Each section was thoughtfully developed to evoke curiosity and entice readers to delve deeper into the content. The copy focused on relevant and timely topics, such as exploring the effects of social media on our health, featuring influential architects like Studio Gang, and uncovering new discoveries in plant medicine. The overall design of the magazine achieved an aesthetic that is pleasing to the eye, modern, and slightly edgy. The combination of captivating colors, sleek typography, and interesting layout design culminated in a visually stunning publication that captures the essence of contemporary design. The result is a magazine that not only informs and educates, but also sparks excitement and joy, providing readers with a delightful and engaging reading experience.
